Several design elements work together to draw the reader:
- Book determines the form of graphics, color and type extra appear on the page
- Color emphasizes important issues drawing the eyes of readers of a holder or a message
- The graphics and photographs also capture the reader's eyes
Obviously, everything in your newsletter page can not fight for attention. When combined, these elements to form the design, you should highlight only the most important promotional items.
Book-The touch
Of the photographs show clear ecological concerns, document establishes the image of their newsletter. It is the only design element newsletter that appeals to four of our five senses. We see its color, texture, and hear their murmur crisp and even smell their fibers and ink. (I assume that each type of paper even has it's own taste, but if your readers go so far you are in trouble).
The weight, texture and finishing paper bulletin to determine how the reader feels in your hands. Because heavy paper conveys a strong and stable picture, most print organizations and higher weights of 70 # text. Apart from its stable image, thick paper also eliminates the bleeding through of printing on the reverse.
Added texture, like a linen finish also may increase the thickness "of the paper. However, one of the main drawbacks to the use of textures work is that the photographs do not reproduce as well as on a smooth surface.
For economic reasons, uncoated papers with a scroll, a smooth finish and are commonly used for newsletter. Uncoated papers are tough for sending newsletters and get great without photographs. If you normally include photographs, investigate the use of coated paper. There are three types of coated papers used for publications: glossy, matte coated and dull coat.
Photo Finish – Using photos in your printed newsletter
On paper, glossy photo appear sharper and brighter colors than uncoated paper. But the type of paper used in most of the brochures. A newsletter that looks too slick may have the disadvantage of appearing as a promotion psychological sales, rather than useful news. In addition, the glossy paper can be difficult to read due to reflections of light.
One possible compromise is matt coated paper with a blade without a glossy finish. Matte finish photo paper and color plays well and diffuses light better. dull coat also reproduces very well, but may be more expensive than a matte-coated material.
If you want to give readers the feeling to receive breaking news note printing on newsprint. Although the paper is too thin, which tends to keep the ink and may be Jazzed with an extra colors.
One final thought on paper. Many readers are sensitive to the need to recycle. You can show your support by printing on recycled paper. Both coated and uncoated grades are available. If you choose a recycled paper to inform readers. Print the recycling logo and the line ", this newsletter is printed on recycled paper," some place in the newsletter.
Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.
Print Buying Direct are UK market Leaders in Leaflet Printing.
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