Facing the facts
Public relations and marketing will help your business more successful. But the obvious disadvantage of a successful business is that you personally and do not have much time to devote to public relations and marketing.
But delivery to another person is a risk – how can you be sure will communicate the passion that fired him up to start the business in the first place?
Your options
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As they grow and in this position really ultimately have four options.
1. To grow, but still maintain control, personally, in all their dealings PR and marketing. You look great, but this is very stressful and if you are planning on doing PR full time, then why are not you running a business relationship public? Not impossible, but to carry out successfully this option must be very disciplined.
2. To hand over PR and responsibilities marketing to another member or members of staff, and train them to be responsible for this area.
3. To bring a professional public relations hotel.
4. Hiring outside help from a public relations firm or a professional.
Let's look at what his own long-term PR actually involves. If you are planning to outsource its PR or not, this will give a breakdown of the different tasks. You may find that you feel and your business will be able to to handle no problem, or you can send in a cold panic where you realize that he had better start looking for a PR company very very fast!
Investigation
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This involves keeping up with the newspapers, websites, professional publications and trade magazines, radio and television programs.
Planning your PR strategy
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This includes market research on what image you need to project to potential clients and developing a plan with an appropriate period. To be honest, even if you have a public relations firm will have to be on top and driving it.
Building relationships with journalists and editors
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This could involve lunch, networking, and go to trade shows where they know who will be covering stories. The beauty of doing your own PR is that these contacts are yours and not with-held by the public relations firm or go with them when an executive accounts is in their next job.
Write PR material
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This could include web pages, press releases, articles for inclusion on their own and other websites (in exchange for links), press articles newsletters, newspapers and hints and tips for publishers. Sometimes, customers will still end up doing this even if they have a public relations firm.
Day to day PR
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Pursuing the press releases and make phone calls journalist with a story, giving interviews, follow past "bite" or interviews to see when the article was published, organizing photos, links, photographs, etc., putting competitions, publications and organizing the purchase of cuttings more effective to impress potential customers.
And, of course, the coordination of the above to work without problems!
Pros and cons
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Learning How to make your own band (either individually or in teams)
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Pros
* You retain control of the course of things.
* The contacts you make your own and can build relationships with the press.
* You can portray the passion behind the business much more effectively than a person who is being paid to do so.
* You and your team will learn skills and abilities along the way trigger that will benefit your business elsewhere.
* This is often the best option cheap.
Cons
* Time consuming!
* If you suddenly responsibilities PR for a staff member who did not sign for that when they started can cause bad feeling.
Bring a PR person, at home
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Pros
* You get all their abilities, skills and contacts – just for you.
* You can immerse yourself in the culture of enterprise and product much more easily and hopefully be able to communicate best someone on the outside.
Cons
* Cost plus all other risks associated with making personal.
Hire a person relationships public or the Agency
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Pros
* You have access to your contacts
* Free your time.
Cons
* This can be an expensive option and fees can escape unless you look carefully.
* You may compete for their time more paying clients.
My own opinion?
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I firmly believe that small businesses, while they are small, are the best people to do public relations. It is easier for them to inspire the news with enthusiasm and the skills you can pick to be phenomenal. And once a relationship with the press has built is more effective in attracting more people in business to carry that, and keep yours, you give it to a third party.
Do Your Own PR shows small businesses how to plan and run their own campaigns. Check out their 30 day PR ecourse here:
http://www.doyourownpr.com/products/do_your_own_pr_ecourse.asp
Venus Beauty Academy Sharon Hill, PA